Digitalization and Media 

Working Group 5:

Feature One

aims to shed light on the barriers that media set to employment opportunities and experiences for older individuals

Feature Two

will explore the influence of various forms of media (print media, audiovisual media, digital media) on societal attitudes and perceptions towards older workers and their employability and identify any biases or stereotypes present in media representation of late-life workers. Moreover, it will explore the potential of media to capture and showcase the cumulative knowledge of older workers

Feature Three

findings can inform the development of policies and initiatives to promote positive and accurate media representation of older workers and to highlight their contributions to society

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